Driving 200% Growth for a Supplement Brand with Strategic Variations

Challenges Addressed

Our supplement brand faced several key challenges:

Market Competition: Despite offering top-quality supplements, fierce market competition at lower price points hindered our sales performance and revenue growth.
Visibility Issues: Standing out in a crowded market was difficult, impacting our ability to attract customers to our online store and affecting sales.
High Acquisition Costs: Low conversion rates and intense competition led to high acquisition costs, impacting profitability.

Project Overview

Strategic Approach

To overcome these challenges, we executed a strategic plan:

Variation Launch: We identified and launched highly sought-after variations of our supplements under a single parent ASIN, providing more options to customers.
Listing Optimization: By merging new variations with existing listings, we increased visibility and product appeal.
PPC Optimization: Aggressive PPC campaigns were deployed for new variations during their launch phase, leveraging Amazon’s "honeymoon period" to boost visibility and sales.
Compliance Assurance: We ensured compliance with Amazon’s policies by meticulously analyzing category flat files to guarantee correct merging of new variations with existing listings.

Achievements

Our strategic approach delivered impressive results:

Revenue Surge Our revenue soared by 200% thanks to enhanced visibility and customer interest in our new product variations.
Cost Efficiency: Acquisition costs decreased by 25%, reflecting improved conversions driven by strategic product launches.
Enhanced Conversions: Achieving the "best seller" badge showcased improved overall conversion rates and increased traffic.
Profit Optimization: Increased upselling opportunities boosted profits, even with variations that individually may not have been top performers.
Effective Keyword Targeting: Targeted variations appeared prominently in relevant searches, improving keyword targeting and search result relevance.

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Testimonials

What People Think About Us?

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indmyu

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